responsive: study task 1

what is a brief?

noun

1. 1.

   BRITISH

   
   

   a set of instructions given to a person about a job or task.

   "his brief is to turn round the county's fortunes"

   
   

   synonyms:

   instructions, directions, directives, briefing;

   verb

   1. 1.

      
      

      instruct or inform (someone) thoroughly, especially in preparation for a task.

      "she briefed him on last week's decisions"

      
      

      synonyms:

      inform of, tell about, bring up to date on, update on, notify of, advise of, acquaint with, apprise of, give information about;

why do we need them?

• They set guidelines & expectations - helps you to know what is expected of you and what you are working towards
• Gives good communication
• The end product will be better as a result of setting clear criteria and objectives

to what extent the briefs will allow you to meet your criteria for success within the module and to what extent the briefs will benefit you with regards to the value of entering competition briefs

i think responding to live briefs will be beneficial to my practice as it will be realistic to the situation that i will be in when i come to leave university. responding to briefs from real life clients feels more professional than in university and gives me less room for mistakes. at university i can get a lot of feedback from peers and tutors, whereas the client is expecting me to be fully professional and provide a final result that will satisfy them.

Identify any technical or skills challenges that may need addressing

i think one skill that will be challenging for me is the collaboration part of the module because i know that i do struggle a bit with perfectionism and i hope that i don't become too over-bearing for the people who decide to work with me. i know that i will need to get over my need for my own sense of perfection and be open to ideas and drawings from others.

Part 2 - Based on your response to Part 1, select one of the three briefs that you think will provide an opportunity to fulfill the criteria discussed in the studio session. 

I have chosen Bear, YCN

• What problem(s) are identified by the brief?

Making the cards collectible and identifiable for children.

• What is the brief asking you to do about it/them?

Do research about what children like/want.

• What is the brief trying to achieve?

Bringing joy to children and teaching them to eat healthier through collecting cards together

• Who will benefit?

Children's health will benefit and parents who are trying to get their children to eat healthier foods

• What is the message?

Eating healthy

• Who is the audience?

Children 4-9

• How will the message be delivered?

Through advertising, selling the food product, and a website with fun games and interactive activities
The deliverables for the project are at least 3 BEAR mockup cards

• Can you foresee any problems in responding to the brief?

Making sure that the theme chosen is appropriate for the target audience age of 4-9. 

Making sure that the cards aren't 'cute' but informative.